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Better Unboxing for Customers: How to Pack Boxed Package Goods Creatively

Business leaders are continually looking for ways to differentiate themselves in a saturated e-commerce market. The use of creative packaging by businesses, particularly smaller ones, is one of the many ways to beat their competitors.  Packing and shipping your boxed package goods should also be a priority if you are looking to nurture customer loyalty and foster a positive customer experience.  You can watch unboxing videos and read product reviews almost anywhere you go. The packaging and shipping processes are discussed in the video content provided by the customer. This trend is now catching on with many small businesses investing more resources in cute packaging or frustration-free packaging.  Boxed package goods might be more expensive when custom-made than if they were purchased from a standard shipping supplier. Yet it contributes to your brand’s reputation.  You could wow your customers with unique packaging at product launches instead of boring them with a basic supply box or basic packaging at a product launch?

How do packaging materials differ from one another?

How-do-packaging-materials-differ-from-one-another

It is essential to understand the basic materials needed to start a packaging business before diving in.

Choosing the right packaging material is important when it comes to packaging your products. For your product to sell and be distributed successfully, you need to choose the right packaging.  Considerations include the packaging design and branding, the place of distribution, the way the package will be sold, logistics, returns, the budget, and other sustainability aspects.

Think about the advantages and disadvantages of each packaging material type before you choose your boxed package items. You should carefully weigh your options and choose a packaging material whose long-term benefits are equal to its short-term drawbacks.

There are several types of packaging materials.

There-are-several-types-of-packaging-materials

Plastic

The range of packaging materials available includes everything from large containers to packing peanuts. Flexible plastics are preferred by most businesses as they can be manufactured to meet a variety of needs. These materials are durable, lightweight, flexible, and affordable.  Opacity, transparency, and food safety can be made available.

It can be difficult to recycle plastic, which is one of its biggest disadvantages. Plastic is accumulated in landfills to the extent of 79 percent, according to National Geographic.

Paper and Paperboard

You probably envision bags and boxes showing up at your door when you think of boxed package goods and unboxing videos. Common packaging material for products in stores is cardboard, paperboard, and paper.

It is advantageous to store, ship, and market products using corrugated cardboard, for example. You can easily incorporate your brand on packaging since paper-based materials are easy to print on. Additionally, cardboard and paper can be recycled, made into renewable products, and repurposed, which is an advantage for customers and companies committed to the environment.

The downside to cardboard boxes and paper is that they are flexible, lightweight, and affordable, but they aren’t as strong as other packaging materials. Although they can be stacked and stored, they can be easily collapsed for recycling.

Glass

Due to the non-toxic and non-porous nature of glass, it has long been used as a packaging material, particularly in the food industry. The use of glass preserves the freshness and flavor of food and beverages for longer periods of time because it does not leech into the contents. It has the benefit of looking aesthetically pleasing, as well as being 100 percent recyclable!

Due to its high energy and heat requirements, glass has many disadvantages, including high production costs and environmental problems. Glass containers break during shipping, which makes the process even more challenging.

Aluminum

Among its many types of packaging, aluminum cans, foils, and aerosols are among the most versatile. The main benefit of aluminum packaging is its resistance to corrosion as well as its excellent protection from UV radiation, oxygen, and oils. Many companies use aluminum for food and drink packaging and pharmaceutical packaging.

Aluminum packaging has the advantages of being non-toxic, lightweight, and durable. As it protects food and beverages with thin layers of barrier material, aluminum is manufactured with fewer materials, saving you energy and resources.

When requesting shipping services, adhere to these guidelines.

Those steps can help ensure your products stay in good condition during transit (as well as ensure your box looks great for those unboxing videos):

  • Decide what packaging material will work best for your product. Throughout their journey to the customer, packages pass through many hands. If your packaging materials aren’t sturdy enough for your products, they may break as they’re transported from one transport stage to another. Take the following factors into account when choosing your packaging materials:
  • How much the product weighs. Stronger packaging materials are needed for heavier products. By using the manufacturer’s stamp, you can determine the strength of your box.
  • You can also determine the size of the box. Use a box that has space for packing peanuts (or any other cushioning material).
  • It should be large enough to protect the product. Extra protection and cushioning should be used for valuable or fragile items. Mark the box with a FRAGILE label to be safe.
  • Make sure each item is wrapped separately. You should wrap and cushion your box separately if it contains multiple items so that they don’t move around so much. Plastic bags should be used to protect items from moisture and dirt.
  • Ensure your products are cushioned well. During transit, make sure the products are adequately cushioned and filled with filler material. Be sure the box has enough space to accommodate cushioning and filler material.
  • Ensure that the box is sealed properly. Choose the right tape to seal the box. Don’t use strings and straps since these can damage heavier products. Your boxes will not flap when the delivery is made if you use H-tape.

Small Business Packaging Ideas

How can your packaging distinguish you from your competition and not let marketing opportunities slip through the cracks? A little creativity and customization will do the trick.

Take a look below for ideas.

How to customize shipping containers

  • containers. Embroider a logo on the box to make it more personal. In addition to being cost-effective and fun, stickers are a great way to brand.
  • You can print stickers on stock packaging. Boxes like this have your logo or name printed outside the box. Your brand’s recognition can be increased through this customization without adding a huge price tag.
  • Packaging that is completely customized. Customized boxes can be customized to include a brand’s logo, design, and other features. People love highly customized items, so these packaging types are the most expensive, but they also have the biggest impact.

Customized package inserts are one of these.

You can add creative touches inside your packages along with the packaging of your products. You can take these steps to make the “unboxing” experience special if you wrap your product in fancy tissue, write a note, and include stickers.

Consider the following ideas:

  • Labels or stickers with your logo. Adding labels and stickers to your packages will give them a more personal touch. A smaller tag is attached to the outside of the box, or to less expensive trinkets, clothing, or accessories.
  • Hand out cards or thank you notes. You can add a personal touch to your packaging by handwriting a thank you note, attaching a coupon voucher, or signing your name. Cards and notes allow you to communicate with customers in other ways.
  • You can also create custom tissue paper to put in the box. Wrapping your product in custom inside packaging and tissue paper is another way to elevate its packaging. Ensure that glass goods are protected in well-protected boxes, textiles or clothing are wrapped in tissue paper, and jewelry is placed in cushioned storage.

Great packaging increases brand recognition and enhances customer relationships. Think about ways to elevate the unboxing experience for your customers instead of just focusing on how to protect your goods.

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