Getting the perfect name for your company is important. It’s one of the first things people will learn about your business, and it can help shape their initial impressions. Fortunately, there are some tried-and-true methods you can use to come up with a great business name.
In this guide, we’ll cover the 10 most popular techniques for brainstorming company names.
1. Use a wordplay technique:
One popular way to come up with a company name is to use wordplay. This can involve making a pun out of a common phrase or combining two unrelated words to create a new term. For example, the popular hosting company “Site Ground” was created by combining the words “site” and “ground.”
2. Use alliteration:
Alliteration is a literary device in which two or more words begin with the same sound. This technique is often used in poetry and can also be applied to company names. A few examples of companies that use alliteration in their names are “Best Buy,” “Toys “R” Us,” and “Bed Bath & Beyond.”
3. Use rhyming:
Like alliteration, rhyming is another literary device that can be used to generate company name. A few examples of companies that use rhyming in their names are “JibJab,” “Rover,” and “Zipcar.”
4. Use an acronym:
An acronym is an abbreviation that is pronounced as a word. This can be a great way to create a unique and memorable name for your company. A few examples of companies that use acronyms in their names are “NASA,” “NAACP,” and “SCUBA.”
5. Use a made-up word:
Another popular technique for brainstorming company names is to simply make up a new word. This can be done by combining two existing words, altering the spelling of a word, or inventing an entirely new word altogether. A few examples of companies that have used this technique are “Google,” “Skype,” and “Tumblr.”
6. Use initials:
Initials are another great way to create a unique and memorable company name. A few examples of companies that use initials in their names are “HP,” “IBM,” and “3M.”
7. Use a foreign word:
Using a foreign word in your company name can help you create a unique and exotic-sounding brand. A few examples of companies that have used this technique are “Rolls-Royce,” ” Volvo,” and “Porsche.”
8. Use a place name:
Naming your company after a specific place can help create a sense of location and belonging. A few examples of companies that have used this technique are “New York Life,” “Boston Market,” and “Los Angeles Times.”
9. Use a personal name:
Another option for brainstorming company names is to use your own personal name or the names of your family members. A few examples of companies that have used this technique are “Johnson & Johnson,” “Smithsonian Institution,” and ” Goldman Sachs.”
10. Use a historical figure:
Naming your company after a historical figure can help give it a sense of prestige. A few examples of companies that have used this technique are “BMW,” “Alexander Hamilton Insurance,” and “Winston Churchill Insurance.”
11. Use a animal name:
Naming your company after an animal can help create a sense of strength, power, and virility. A few examples of companies that have used this technique are “Tiger Direct,” “Bear Stearns,” and “Vanguard.”
12. Use a plant name:
Naming your company after a plant can help create a sense of growth, fertility, and abundance. A few examples of companies that have used this technique are “Maple Leaf Foods,” “Wheaties,” and “Sunflowers.”
13. Use a mineral name:
Naming your company after a mineral can help create a sense of durability, strength, and stability. A few examples of companies that have used this technique are “Diamond shamrock,” “Sapphire,” and “Crystal.”
14. Use a color:
Naming your company after a color can help create a sense of vibrancy, energy, and life. A few examples of companies that have used this technique are “Yellow Pages,” “Orange County Register,” and “The Blue Book.”
15. Use a geometric shape:
Naming your company after a geometric shape can help create a sense of precision, order, and symmetry. A few examples of companies that have used this technique are “Square,” “Circle K,” and “Triangle.”
Conclusion:
There you have it! These are 10 popular techniques for brainstorming company names. So get out there and start brainstorming! Who knows, maybe your perfect company name is just around the corner.
