The global oral care market size is projected to reach USD 38.89 billion by the end of 2027. Increasing awareness regarding the importance of dental hygiene will lead to wider product adoption. According to a report published by Fortune Business Insights, titled “Oral Care Market Size, Share & Industry Analysis, By Product Type (Toothbrush, Toothpaste, Mouthwash, and Others), Application (Household and Commercial), Distribution Channel (Hypermarket/Supermarket, Online, and Others), and Regional Forecast, 2020-2027,” the market was worth USD 30.91 billion in 2019 and will exhibit a CAGR of 3.1% during the forecast period, 2020-2027.
The changing consumer habits towards oral care have created a huge demand for oral care products across the world. The presence of several large-scale companies in the dental sector will emerge in favor of market growth. The rising incidence of mouth cancer resulting from improper dental care has contributed to the growing awareness regarding its importance.
List of companies profiled in the report:
- Colgate Palmolive Co. (New York, U.S.)
- Unilever (London, U.K.)
- Procter & Gamble Co. (Ohio, U.S.)
- Henkel AG & Co. KG aA (Düsseldorf, Germany)
- Johnson & Johnson (New Jersey, U.S.)
- GlaxoSmithKline Plc. (Brentford, U.K.)
- Lion Corporation (Tokyo, Japan)
- Church & Dwight Co. Inc. (Ewing Township, U.S.)
- Reckitt Benckiser Group Plc. (Slough, U.K.)
- Patanjali Ayurved Limited (Haridwar, India)
Decreasing Labor Availability to Affect Manufacturing Units in Oral Care Sector
The recent coronavirus outbreak has created a sense of panic across the world.
Increasing Number of Company Mergers and Acquisitions will have a Huge Impact on Market Growth
Among all factors, the increasing number of company mergers and acquisitions has made the highest impact on the growth of the market. This acquisition is consequential to the company’s plans of strengthening its global footprint.
Based on game type, the market is divided into shooter, action, sports, role-playing, and others. By device, it is segmented into PC/MMO, tablet, mobile phone, TV/console. On the basis of end-user, it is bifurcated into male and female.
Based on the end-user, the male segment held a major gaming market share of about in 2020. This is attributable to the presence of a large number of games of their preference. Men usually like games that have action, battle games, racing, and sports. These games are more male-oriented than females. Hence, the men segment is dominant in the market.
Finally, based on region, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Major Key Players Focus on Acquisitions to Strengthen Their Market Positions
The market is fragmented by major companies that are focusing on maintaining their presence. They are doing so by proactively investing and acquiring to flourish in the market. For instance, in December 2019, Facebook acquired Play Giga, a Spanish video game company. Additionally, other key players are adopting organic and inorganic strategies to maintain a stronghold that will contribute to the growth of the market during the forecast period
- Others (Teeth Brighteners, Floss, etc.)
- Supermarket & Hypermarkets
- Convenience Stores
- Online Channels
- Others (Pharmacies, Departmental Stores, etc.)
Asia Pacific to Emerge Dominant; Increasing Geriatric Population will Emerge in Favor of Market Growth
Key Industry Developments:
January 2020: Colgate Palmolive Co. announced that it has completed the acquisition of Hello Products LLC.