There were plenty of people who loved the process of picking and trying, but the real focus was finding that big-ticket item. Shopping is now a journey in and of itself. High-end retailers and luxury brands are driving this shift. The companies know that rewarding consumers’ search will encourage them to return. Thus, tying value to each stage of the journey is the key to success. In addition to providing physical protection, product packaging also serves as a marketing tool.
Make it Your Mission
Luxury packaging differs from standard packaging partly because of the required degree of interaction. Consumers enjoy the discovery process when it comes to high-end products. These things aren’t out there for everyone to see. Exclusivity is one of the hallmarks of luxury. Those who buy should be given access, and everyone else should be shut out if they want to make something special.
There is a big difference between standard packaging and luxury packaging regarding how much interaction is required.
A delayed gratification strategy is known in the retail industry. As products are presented at the end, it triggers the discovery process for users. Make your gift boxes pretty with tissue papers, box toppers, pull tabs, ribbon closures, and padded inserts. To create suspense, we use various techniques. When customers look at your product, you want them to feel excited.
Enhance the Acoustic Effects
When you pick up a luxury item with a softly swooshing lid, a creaking hinge, or gently crinkling tissue lining, it becomes apparent just how powerful audible branding can be. In general, luxury vibes are evoked by low-pitched sounds.
Cellophane and blister packs are exceptions, but other things aren’t. The cost of manufacturing them is low, and they are widely available. Their sounds are high-pitched. The reason why luxury products are made of paper and cards is because of this. For high-end brands, plastic is a rarity.
A Heady Scent Will Do the Trick
Adding scents to luxury packaging will not always be possible. The advantage is that it expands the customer experience effortlessly. The technique is becoming increasingly popular, particularly across Europe, where many brands are emulating high-end fragrances.
It completes a sensual puzzle designed to excite and stimulate shoppers.
There are countless applications for this technology. Choosing the right scent is difficult when there are so many options. Take advantage of common associations. Upmarket whiskeys, for instance, are usually associated with older men. A hint of smoke, leather, suede and musky aftershaves are some of the things you might think of. An effective piece should evoke a sense of place, time, and purpose.
Keep It Simple
Since we’ve already discussed delayed gratification, this tip can be challenging. However, the best luxury packages deliver great experience without overwhelming consumers. A smooth action should be taken at all times. Providing maximum satisfaction with minimal intervention is the key to a successful experience.
In contrast, a mass-produced, low-end, shrink-wrapped, or blister-packaged product is the opposite. Even though it’s very clear that the product needs to be removed, it’s still difficult. Hence, if you want undisputed luxury, never let satisfaction escape you. Ribbons need to slide like silk. Lifting lids should be effortless. Padding and inserts must be easily removed.
Colors Should Be Sparingly Used
There is a tendency to associate affordability with bright colors. Stick with subtle colors if you want your product to stand out. Tones with bright hues are viable, but be careful not to overdo them.
Unorganized and chaotic packaging can result from it. Red might be an example of a bright, striking color. In its own right, it is highly suitable for luxury products. It can become less elegant when paired with other bright colors. The use of metallics is a very popular choice among luxury brands. Luxury brands often choose metallics because they are excellent choices. This creates the illusion of a mirror ball by reflecting light. Furthermore, silver and gold shades are always associated with precious metals and expensive jewelry due to their association with precious metals.
The Packaging Speaks For Itself
Getting caught up in the idea that a luxury package should be emblazoned with a large logo is one of the most common pitfalls to avoid. Contemporary brands, on the other hand, are the exact opposite. Luxurious products have been trending toward delicate, minimalist designs over the last decade. In-store shopping bags at Louis Vuitton or Bulgari handbag boxes are just a few examples.
The logo is elegantly printed, and the colors are strikingly simple. There is usually only one, which is small, understated, and focuses the eye inward. To be noticed, luxury products do not have to shout over everything else. Their goal is to avoid attention at all costs.